Welcome to Second Gear Cycles (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use our website at secondgearcycles.com (the “Site”) or otherwise interact with us (e.g. contacting us, signing up for newsletters). By using the Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect different types of information in connection with your use of our Site:
1.1 Information You Provide
- Contact information: name, email address, postal address, phone number, when you contact us or request information.
- Account information (if applicable): username, password, billing/shipping address if we provide ordering or user accounts.
- Communications: messages, feedback, inquiries, support requests, and any other information you submit.
- Newsletter / Mailing List: if you opt in, your email address and name.
1.2 Automatically Collected Information
When you visit or interact with the Site, we may automatically collect:
- Usage data: pages viewed, time spent, click paths, referring/exit pages, browser type, device type, operating system, IP address, and similar usage metrics.
- Cookies and similar technologies: we (and third-party services) use cookies, web beacons, pixel tags, local storage, and similar technologies to operate, customize, and improve our Site (see Section 4 below).
- Log data and analytics: server logs, analytics tools (e.g. Google Analytics) may collect aggregate or pseudonymous information about your use of the Site.
1.3 Third-Party Sources
We may receive information about you from third parties, such as:
- Analytics or advertising partners
- Social media platforms (if you choose to link or share)
- Public databases or other sources
2. How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve the Site and our services
- To respond to your inquiries, requests, and communications
- To send you important notices, updates, and marketing communications (if you opt in)
- To monitor, analyze, and optimize user experience, site performance, and usage trends
- To enforce our Terms of Use, protect rights, property, or safety
- To comply with legal obligations and prevent fraud or security issues
3. Disclosure of Information
We may share your information in the following circumstances:
- Service providers and vendors: our contractors, hosting providers, payment processors, email service providers, analytics services, etc.
- Business transfers: in connection with a merger, acquisition, or sale of assets (your information may be transferred)
- Legal requirements: if required by law, regulation, court order, or to protect rights or safety
- Aggregate or anonymized data: we may share data that does not identify individuals
- Consent: when you provide consent for a specific disclosure
4. Cookies and Similar Technologies
We and third-party partners use cookies and similar tracking technologies to collect and use data. Cookies help in:
- Recognizing your device and preferences
- Understanding how you use the Site
- Serving personalized content or advertising
- Enabling essential site functionality
You may choose to disable or block cookies through your browser settings, though this may limit functionality of the Site.
We also may use third-party analytics or advertising partners (e.g. Google Analytics, ad networks) which place their cookies or tracking tools.
5. Third-Party Links & Services
Our Site may contain links to third-party websites, plugins, or services. These sites have their own privacy policies and are not under our control. We encourage you to read the privacy policies of those third parties before disclosing your personal data.
6. Data Security
We take reasonable measures to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.
7. Data Retention
We will retain your personal information for as long as needed to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, enforce agreements, or as otherwise required by law.
8. Your Rights & Choices
Depending on your jurisdiction, you may have certain rights regarding your personal data, including:
- The right to access or receive a copy of your data
- The right to correct or update inaccurate or incomplete data
- The right to delete or revoke consent (subject to legal restrictions)
- The right to object or restrict processing
- The right to portability (to receive your data in a structured, machine-readable format)
- The right to opt out of marketing communications
To exercise these rights, please contact us using the information in Section 9 below. We may require verification before acting on a request.
9. Contact Information
If you have any questions, concerns, or requests about this Privacy Policy or your personal data, you can contact us at:
Second Gear Cycles
Email: Secondgearcycles.info@gmail.com
10. Changes to This Policy
We may revise this Privacy Policy from time to time. We will post the updated version on our Site along with a new “Effective Date.” Your continued use of the Site after the changes constitute acceptance of the new policy.